Scion
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Scion

@scion

About

A brand of vehicles marketed by Toyota that aimed to attract younger buyers with unique styling and customization options.

Origin Story

Scion was launched in 2003 by Toyota to reach a younger demographic of car buyers in the United States. The brand offered distinctive models like the xB and xD, focusing on personalization and affordability.

Founded

2003

Origin Country

Japan

Closed

2016

Category

Mainstream

Parent Company

Toyota Motor Corporation